AT&T
PROJECT ROLE
ART DIRECTION, ON SET DIRECTION, DESIGN
AT&T Hello Lab
As one of the nation's leading mobile carriers, AT&T wanted to find new ways to communicate with Gen-Z, the mobile-first generation. The goal was to engage younger audiences and let them know that AT&T is the network of the mobile generation, so we developed a year-long integrated campaign that connected internet mega-influencers to their fans through innovative social content shows.