EXTINCT

PROJECT ROLE
ART DIRECTION, ON SET DIRECTION, DESIGN

Humanity’s Second Chance

BYUtv teamed up with novelist Orson Scott Card to create a show that explored the post-apocalyptic idea of what happens when humanity gets a second chance to save the world. To promote the show ahead of its premiere, BYUtv tasked us with creating design assets and a campaign to launch Extinct. With character art, an interactive landing page, creative assets, and an escape room, we took the client’s needs and applied creative promotional solutions to make sure their audience was prepared for the end of the world.